How to Start and Run a Commercial Art Gallery (Second Edition) by Edward Winkleman
The Science & Art Of Collecting | Putting the Walls Up
When you are ready to get into more specifics, there is a ‘science and art’ to collecting, i.e., legal and curation. This is one of three books that will help you untangle the finer details of collecting.
Edward Winkleman is a highly respected art gallery owner. He leads readers through the ins and outs of the gallery business with top-notch advice on everything from selecting the right location to marketing your collection.
This book also offers thoughtful advice on staying competitive in an often oversaturated market by finding ways that distinguish your gallery from other galleries competing for the same clientele.
Learning about the art world can seem elusive. It shouldn’t be.
Building your art bookshelf is a forever-ongoing process. I’ve included an Amazon link to help you find the right next book for you, but you can always purchase at your local bookstore in person or at bookshop.org.
The books are organized into categories. The First Books are for those brand-new to the art world. More seasoned collectors can jump ahead to dive deeper into specific threads.
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